About

Who is behind Home Care Wellness

A small company selling one thing to one kind of business. Here is who we are and who checked our work.

Charley Blue

Founder.

Charley has worked with small business owners for more than 25 years on specialty tax and savings programs, unique business startup projects, and self-funded health plans. He has held life and health insurance licenses since 2000.

He is not a tax advisor, and he says so on every call. That distinction matters more in this category than in most, because the tax mechanics are the part people want reassurance about, and reassurance from the person selling it is worth very little.

The documents do the convincing. Charley just hands them to you.

Why home care specifically

Most benefits programs are built for employers whose staff work full-time. Home care does not look like that. Rosters are large, hours are irregular, margins run 7 to 10 percent, and a substantial share of caregivers never reach the 30 hours that group health carriers use as an eligibility threshold.

That combination means the two options most owners get shown, a wage increase or a group plan, both require money the business does not have. So the conversation ends and nothing changes.

A Section 125 election is open to W-2 employees regardless of hours worked. The 30-hour rule is a carrier rule, not tax law. In an industry built on part-time schedules, that is the difference between a plan that covers the office and one that covers the schedule.

Who checked the work

We are marketers, not tax advisors, so we do not ask anyone to take our word for it.

CBIZ, Inc.

A top-seven US accounting firm. Wrote the CPA opinion letter on the plan structure.

HitesmanLaw, P.A.

Darcy Hitesman has practiced ERISA, Section 125 and ACA law for over 35 years. Wrote the legal assurance letter. If you are new to the mechanism, start with what a Section 125 wellness plan actually is.

The plan is administered under IRS Sections 105, 106, 125 and 213(d), and is built to comply with ERISA and the ACA. Both letters go to an agency owner before anything is signed, not after and not on request.

We would rather your own CPA read them than have you take ours. If your accountant raises something we cannot answer, we put you on the phone with UnifyWell's compliance people.

What we will not say

  • We will not quote your exact savings before seeing your payroll. Anyone who does is guessing, and that guess is one of the things regulators have objected to in this category.
  • We will not tell you every caregiver qualifies. Qualification depends on wages, filing status and pay schedule. The analysis shows exactly who does and who does not.
  • We will not call this insurance. It is not. It sits alongside whatever coverage you already offer.
  • We will not tell you tax law is permanent. It changes, and the plan documents say so plainly.
The category has attracted bad actors. If you have read that these plans are too good to be true, some of what was sold under this heading deserved that. What regulators objected to was a specific design that ran the same dollars through the tax code twice. That is not how this plan is built, and the difference is documented rather than asserted. The honest version is here.

The company

Business
Home Care Wellness
Kamas, Utah. Serving home care agencies nationwide.

Home Care Wellness provides marketing and enrollment support for the Unify Wellness Plan, which is administered by UnifyWell and ACA Solutions.

See what it looks like at your agency

Two numbers get you a directional answer: how many caregivers you have and roughly what they earn.

Open the estimator
Free to use. No signup to see your numbers.